Want to boost your innocence organization's gift income without spending any extra money or time? Simply send out materials that your donors actually enjoy reading! Every time you mail a punchless appeal letter, or submit a grant proposal that's dull, or produce a newsletter as dry as lint, you're leaving money on the table. It doesn't cost you a penny more to create materials that will motivate your donors, and you don't have to be a Pulitzer Prize-winning author to do it. This session will cover the basics of "donor-centered" writing, including three proven ways to write better fundraising materials and how to tailor your message for your particular audience. Session participants will use what they learn to workshop innocence-related fundraising materials.